Privacy Policy


This Privacy Policy (“Policy”) provides Rockland customers and visitors to this website information regarding the Personal Data that Rockland may collect, how Rockland uses and safeguards that data, and with whom Rockland may share it. By providing your Personal Data, you agree that Rockland may collect and use that Personal Data and other information in accordance with the terms and conditions of this Policy.

This Policy applies to all websites owned and/or operated by Rockland Immunochemicals, Inc. (“Rockland”), including the homepage, located at (“Website”). This Policy does not apply to any other websites and Rockland makes no representations as to the privacy practices of other websites.

Rockland encourages customers, suppliers, visitors, and other interested parties to read this Policy. By using the Website or submitting Personal Data to Rockland by any means, you acknowledge your understanding and agreement to the practices described in this Policy, including that Rockland may collect, process, transfer, use, and disclose Personal Data as described. If you have specific questions or comments regarding the processing of Personal Data, you may contact Rockland directly as provided below.

Rockland Collects Data

Rockland collects information to process and track orders, update your account, respond to your requests, personalize your experience on the Website, administer promotions, send you information about new products, operate our business, as well as maintain and improve this Website and various features.

Rockland collects information about Website visitors and customers to provide excellent customer service and a premium user experience.

  1. Personal Data
    Rockland collects personal information from you when you register on our site, place an order, open or update an account, complete an online form, initiate an online chat, respond to our customer satisfaction surveys, or otherwise provide Rockland with identifying information. During these and other activities on the Website, you may provide Rockland with information such as your name, address, telephone number, purchase information and history, email address, credit card number, or other personal information (“Personal Data”).

  2. Non-Personal Data
    Rockland may collect certain data from a computer each time the user visits the Website. This data is collected automatically from the computer’s web browser and may include data (“Non-Personal Data”) such as:

    1. The web browser being used (for example, Google Chrome, or Internet Explorer);
    2. The Internet Protocol (IP) address from which the user accessed the internet;
    3. The Uniform Resource Locator (URL) that directed the user to the Website; and
    4. The date and time the user accessed the Website.
      Non-Personal Data does not tell Rockland who you are or include Personal Data.

Rockland Uses Cookies

When visiting the Website, a text file called a cookie may be placed in the browser files of your computer. Cookies are pieces of data issued by a website that, among other things, allow your computer to utilize all the features on the website. When your computer accepts a cookie, the cookie may be stored on the computer’s hard drive. You are always free to decline or erase the cookies if your browser permits; however, some parts of the Website may not work properly if you do so.

Rockland Uses Google Products

Rockland may use Google AdWords, including (but not limited to) remarketing services to advertise on third party websites, including Google. The form of advertisement may vary appearing on a Google search results page or on a site in the Google Display Network. Third-party vendors, including Google, use cookies to serve ads. Rockland also uses Google Analytics. Any data Rockland collects will be used in accordance with the Policy. Google will follow its privacy policy on data Google collects. Rockland Uses, Shares, and Transfers Data When you submit Personal Data, you agree that Rockland may keep a record of and use the Personal Data. Rockland may, for example, keep a record of your name, address, and credit card number to receive payment for your order and to ship the order. Rockland may use Personal Data to support the customer relationship. Examples include:

  1. Personal Data may be shared with Rockland’s worldwide affiliates to better understand your business needs and how to make improvements to products and services;
  2. Rockland may use third party service providers (like credit card and shipping companies) to assist Rockland in collecting, assembling, or processing Personal Data for services related to the business relationship;
  3. If you seek credit from Rockland, you agree that Rockland may contact references and share your Personal Data with those references to assess whether to extend the credit to you or to do business with you;
  4. Rockland may use Personal Data to contact you about an offer designed to satisfy your business needs or to conduct online surveys to understand better our customer needs and experience;
  5. Rockland may use Personal Data for marketing and promotional activities; and
  6. In the event of any prospective or actual merger, business or asset sale, divestiture, other changes in control or financial status, or re-organization, Rockland may share or transfer Personal Data with the other parties involved.

Any time your data is transferred to a third party, Rockland will require the recipient to protect the data consistent with the law in your country and use the information in accordance with this Policy. If you choose not to have your Personal Data used by Rockland, Rockland will respect your choice. Except as set forth in this Policy, Rockland neither sells to nor shares with third parties your Personal Data.

Rockland may disclose and use Personal Data in a manner consistent with the laws and regulations of each respective jurisdiction. Examples include:

  1. Personal Data may be used to prepare, negotiate, or perform a contract with you;
  2. A law, regulation, court order, or other legal process requires Rockland to disclose Personal Data;
  3. Personal Data may be disclosed to establish or preserve a legal claim or defense;
  4. Personal Data may be used in a manner related to the purpose for which it was collected originally;
  5. Personal Data may be disclosed as part of a corporate restructuring, sale of assets, merger, or divestiture;
  6. Disclosure of Personal Data may be required to protect Rockland’s rights or property, or
  7. Personal Data may be disclosed to prevent fraud or other illegal activities, such as willful attacks on Rockland’s information technology systems.

Rockland may use Non-Personal Data to help make the Website more useful to you and for other business purposes. For example, Rockland may inform third parties how many Website visitors Rockland have in any given period and what pages are visited most often. Rockland may prepare reports and other materials using Non-Personal Data.

Rockland is based in the United States, operates through direct and indirect subsidiaries, and uses third parties to perform certain functions. Many of these entities and parties are outside of Switzerland and the European Union (EU). If you use the Website, all data (including Personal Data may be transferred to Rockland, its subsidiaries and contractors, and/or third parties, which may be in the United States or elsewhere in the world. Therefore, recipients of your Personal Data may be in countries or jurisdictions that provide a lower level of legal protection for your Personal Data than that provided in the countries or jurisdictions in which you live or work. Rockland will protect your information under our control in accordance with the requirements applicable to that information. By using this Website, you unambiguously consent to the transfer of your Personal Data and other information to the United States and elsewhere for the purposes and uses described in this Policy.

If you provide an email address, Rockland may send newsletters or similar documents by email. These emails may include technology that permits Rockland to track when an email is opened and whether you click on any specific link or advertisement. This information is tracked and used for statistical analysis, to generate sales leads, and to help Rockland operate. The information gathered from these emails may result in a call or email from Rockland to provide further information on products and services in which you may have an interest.

You agree that Rockland or the third parties who help Rockland operate this Website may contact you for advertising or any other purposes using contact information you provide, such as email, telephone, fax, or mail. If you wish to opt-out of receiving our communications, you may unsubscribe or you may contact Rockland at

General Data Protection Regulation (GDPR) in the European Union

The General Data Protection Regulation (GDPR) grants rights to citizens within the European Union (EU) which may impact your right to access, correct, or delete your Personal Data held by Rockland. Rockland will provide you with reasonable access to review the Personal Data stored by Rockland. To request access, please contact Rockland is committed to work with you to correct, amend, or delete Personal Data.

If you have a comment, question, or complaint about how Rockland compiles, manages, or uses Personal Data, please contact Rockland at to resolve the matter. In the EU, you may choose to contact the EU National Data Protection Authorities to express concerns with how Rockland handles Personal Data. You can find National Data Protection Authority contact information at

Other Important Policies

  1. Security for Your Data
    Rockland stores information about you on servers in the United States. While security on the internet can be compromised, Rockland and our third-party providers work to provide you with significant protections for your Personal Data. Rockland relies on industry leading experts and systems to guard against theft, loss, unauthorized access, and inappropriate disclosures. Rockland knows that security is enhanced when good internet etiquette is practiced. Rockland appreciates the steps you take to assure security and encourages you to let Rockland know at if you encounter a security issue or identify a concern.

  2. Privacy Elsewhere on the Internet
    Our Website may contain links to other locations on the internet. Rockland provides these links for your convenience. However, Rockland does not review, control, or monitor the privacy practices of websites operated by others. Therefore, as you move from site-to-site, you will be subject to the separate terms and conditions of those websites, including the privacy policies. Rockland encourages you to exercise appropriate caution to protect your Personal Data elsewhere on the internet.

  3. Respecting the Privacy of Children
    Our Website is a business-to-business site focusing on the needs and interests of individuals who are 18 years of age or older and engaged in academic and commercial scientific activities. Rockland will not intentionally direct advertisements to – or collect Personal Data from – children under the age of 13. If Rockland discovers the Personal Data of children in our collected data, Rockland will investigate and take appropriate action. If you believe Rockland has collected Personal Data from a child under the age of 13, please contact Rockland at In the EU, you may also contact the National Data Protection Authority.

  4. User Passwords, Accounts, and Conduct

    Rockland encourages you to register and maintain an account on our Website. This enables Rockland to provide a better user experience for you. Accounts require some diligence with respect to passwords and updates. Rockland asks that you keep your account password secure and confidential, restrict access to your computer, and update your account profile with current Personal Data like your email address. You are responsible to manage the activity on your account and to monitor its use.

    If you forget your password, you may request to have it reset. An email will be sent to the email address used to register your account with a link and instructions on how to change your password. Rockland will neither provide a password over the phone nor send it to a different email address than the one used to register your account.

    Rockland asks that the users of our Website follow some common-sense rules that are for the benefit of everyone. When the rules are not respected, Rockland reserves the right to terminate or suspend accounts or activities and may, in appropriate circumstances, take legal action (including equitable relief) to protect the Website and the community it supports. Our rules include:

    1. No person will knowingly provide or post false, misleading, or fraudulent information;
    2. No person will impersonate or pose as another person;
    3. No person will act as a representative or agent on behalf of another person or entity without appropriate authorization;
    4. No person will use a product obtained from Rockland for an illegal purpose or in an unauthorized fashion, for example, use beyond the field of research use only;
    5. No person will attempt to gain access or control of the Website or information contained thereon or therein for unauthorized purposes.
    6. No person will interfere with the function of the Website or knowingly transmit any virus or destructive code or program to the Website, its users, or administrators.

On behalf of the community who uses our Website, Rockland appreciates the individual care and attention demonstrated in your use of the Website. Good internet etiquette and practices benefit everyone in the pursuit of scientific work.

Ownership and Use of Website Data

The data offered on our Website is owned by Rockland or third-party licensors. Rockland grants you a limited, revocable, nonexclusive license to download or print one copy of the data on this Website, but only for the purpose of ordering products from the Website or using products or services lawfully obtained from Rockland. When data for the Website is copied or used, you must include all copyright, watermarks and other notices that noted or imbedded in the data, including the copyright notice on the bottom of the page. Title to the data remains with Rockland or its third-party licensors. All rights not expressly granted are reserved.

The data on our Website is protected by the United States and international copyright laws. If you use the data in a way that is not clearly allowed by this Privacy Policy or other terms and conditions set forth elsewhere, you may be violating your contract with Rockland and may be violating copyright, trademark, and other laws. In that case, Rockland automatically revokes your limited license to use the data and you are required to destroy any copies you have made.

Advertising and California Direct Marketing

Our Website may include advertisements for products or services offered by others. Rockland may receive direct payments or other compensation from these advertisers. While Rockland believes the products and services offered and advertised may be useful to you, Rockland does not endorse, warrant, or guarantee the products and services offered to you by others. For California residents to which California Civil Code section 1798.83 applies, if Rockland discloses Personal Data to a third party who will use the data for direct marketing purposes, you have the right to contact Rockland at to request that Rockland provide to you (i) the category(ies) of Personal Data Rockland disclosed to the direct marketer, and (ii) the name of the direct marketer to which Rockland disclosed the Personal Data.

Liability Limits and Other Disclaimers

The data and information provided on the Website, as well as the products and services offered are provided on an “as is” basis. Unless other agreements specifically provide otherwise, Rockland – to the extent permitted by law – disclaims all representations and warranties express or implied, including (but not limited to) any implied warranty of merchantability, fitness for a particular purpose, safety, efficacy, or noninfringement.

Notwithstanding anything to the contrary, under no circumstances is Rockland, its affiliates, employees, directors, officers, agents, or suppliers be liable for indirect, special, incidental, punitive, or consequential damages of any description related to the use or inability to use this Website or the products or services offered.

Rockland cannot ensure secure, continuous, or uninterrupted access to the Website. The Website may experience periods of sustained downtime for reasons outside the control of Rockland.

Choice of Law and Disputes

You agree to attempt to resolve any claim or controversy arising out of or relating to this Website through good faith negotiation with Rockland. In the event a matter is unresolved, you agree that all disputes shall be heard in the Federal or State courts in Pennsylvania, USA, and submit to the jurisdiction and venue of such courts.

Changes in Privacy Policy

Rockland may change this Privacy Policy at any time and for any reason. If Rockland changes this Privacy Policy, Rockland will post the change in this section of the Website.

Contact Rockland

If you have any questions, comments, or concerns about this Privacy Policy or the information and data provided on the Website, please contact Rockland at